Infosecurity Europe returns to ExCeL London on June 2-4, 2026. Here's how to approach three days when the floor is built to sell you new tools, not strengthen what you already run
Key takeaways
Infosec Europe 2026 expects 13,000+ professionals, 300 exhibitors, and 200 hours of talks
The average enterprise already runs dozens of security tools. The event is designed to grow that number, not shrink it
Visit Booth G165 to map your current coverage against the categories you're actively shopping
The floor is built to add, not subtract
Infosecurity Europe 2026 is expected to have 300 exhibitors and feature 200 hours of talks. Most enterprises walking the floor already manage more security tools than they can fully operate. The math doesn't work in the buyer's favor by default.
That doesn't mean skip the event. It means walk it with a different evaluation mindset. Not "what's new" but "what would this replace, and is that trade worth making."
5 ways to walk the floor without adding to your stack:
Most "new capability" pitches overlap with something you already own. Tool categories have blurred to the point where EDR, NDR, SIEM, and XDR all claim detection coverage that meaningfully duplicates. Walk in with a coverage map of your existing tools against the categories you're considering, and the overlaps surface within the first few questions. Conversations get sharper because both sides know what's actually in scope.
Vendors who can only describe what they add are selling a layer. Ask what they replace, and watch where the answer goes. The ones who've thought about how stacks actually run will name specific tools or workflows they displace; the ones who haven't will reach for "complements your existing investment." That second answer is how most enterprises got to 60+ tools and a SOC team that can't fully operate any of them.
Every booth will have an AI story positioned as a differentiator. Most of those stories collapse into the same underlying capabilities, so the label alone tells you very little. The question worth asking is what decision or workflow the AI actually changes, and at what level of the organization. A clear answer, whether it's faster analyst triage, better architecture visibility, or sharper vendor evaluation, is more useful than an impressive one.
A 15-minute conversation framed around a real operational pain pulls out detail a generic demo never will. Bring one specific problem you're trying to solve and lead with it. Vendors who engage with the specifics, name competitors, or admit limits are worth a follow-up. The ones who redirect to their standard pitch are filtering themselves out for you.
What looked interesting in the agenda often reads differently after a few hours on the floor. Adjacent categories you hadn't considered surface, and the ones you came shopping for can lose their pull once you've seen how many vendors solve the same problem. Twenty minutes at the end of day one to re-rank, before locking in deeper conversations on day two, is usually the difference between a productive event and an exhausting one.
What to expect at Booth G165
The ESProfiler team will be at Booth G165 for all three days. Three things worth stopping for:
The Independent Registry for Cyber Capability: a free preview of ESProfiler's mapping capability. Search vendors, discover emerging products, and map your existing stack against frameworks like MITRE ATT&CK and NIST CSF. A useful starting point before walking into another exhibitor conversation.
Tribal Intelligence Layer: a new service that captures the operational reality behind a security environment. Real-world usage, critical workflows, integrations and dependencies, pain points, functional gaps, and the business-critical use cases that determine whether the stack actually works, not just what's in it.
15-minute meeting: a focused conversation about your current stack, where the overlaps sit, and what's worth a closer look. Book in advance or stop by the booth.
Frequently asked questions (FAQ):
When is Infosec Europe 2026?
Infosecurity Europe 2026 runs from June 2 to 4, 2026.
Where is Infosec Europe 2026 held?
ExCeL London. The exhibition hall is the main venue, with talks and networking events distributed across the site.
Who attends Infosec Europe?
The 2026 event expects more than 13,000 cybersecurity professionals, including CISOs, security architects, analysts, and vendor representatives from across Europe and beyond.
How should CISOs prepare for Infosec Europe 2026?
The most effective preparation is a clear view of your existing security stack and the specific gaps you're trying to address. Walking in with a coverage map sharpens vendor conversations and surfaces overlaps faster than category-led shopping.
Where is ESProfiler at Infosec Europe 2026?
Booth G165, all three days.